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"New Research Identifies How Much Product Content Influences Sales"

Did you know that 94% of consumers will either abandon a site or just give up if they can't find the information they need?

Today's consumers are digital consumers. As such, understanding their shopping experiences online is critical to creating experiences that will lead them to click “Buy”. Given that consumers are naturally very price-conscious, product content is a critical factor when making purchase decisions. Brands and retailers should invest in accurate, complete, rich product content wherever consumers shop.

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